About the Company

Industry: Technology (Conversational Messaging)

Type: Privately Held

Gupshup is the world’s leading conversational messaging platform, helping businesses engage with their customers through personalized interactions across various channels. Their platform facilitates marketing, customer support, and commerce in emerging markets by leveraging mobile messaging apps.

Problem Statements

Dynamic Business Model: Gupshup’s rapidly evolving business model required a more agile financial management system to manage revenues, expenses, and cash flow.

Complex Revenue Recognition: The company’s diverse services posed challenges in applying appropriate revenue recognition policies.

Global Compliance Issues: Operating across multiple geographies, Gupshup struggled with staying compliant with international tax laws and accounting regulations.

Our Solution

Tailored financial forecasting: We designed a bespoke financial forecasting system that allowed Gupshup to manage their finances with precision, even in a dynamic business environment.

Revenue recognition policies: We developed a comprehensive revenue recognition framework to handle Gupshup’s complex billing models, ensuring compliance with accounting standards.

Global compliance: We collaborated with local accounting firms to ensure compliance with tax laws across multiple regions, streamlining financial reporting.

Results

Accurate financial forecasting: Gupshup gained control over its financial planning, allowing for better decision-making amid rapid growth.

Improved revenue recognition: The new policies provided Gupshup with clearer financial insights, improving accuracy in revenue reporting.

Seamless global operations: Compliance across different geographies ensured smoother operations and allowed for confident expansion.

Benefits and ROI

Financial clarity: Accurate forecasting and revenue recognition improved Gupshup’s ability to make data-driven decisions.

Global compliance: Navigating international tax laws ensured Gupshup could expand without risking compliance issues.

Improved efficiency: Streamlined financial processes reduced the administrative burden on Gupshup’s internal teams.

ROI: Our financial management and strategic advisory services provided Gupshup with enhanced financial stability, compliance across regions, and a foundation for continued global expansion.